A “wired practice” is one that’s in step and up to speed with the digital world – or as we like to call it, reality. Our Wired Practice is a free encyclopedia for you to use to build a truly wired practice. Go ahead, take some free advice.
In the Wired Practice, we’ve gathered all the advice medical and legal practice owners and managers have worked years to accumulate. The content of our encyclopedia (articles, blogs, videos, webinars and research studies) addresses many facets of medical practice marketing and management, such as how to write a blog that attracts new patients, how to recruit and retain nurses, and how to get better online reviews.
- VP Stephanie Wilson explains how a practice should use medical SEO, quality health information and patient-centric messaging on your website to attract new patients who are already online searching your specialty.
- Content marketing is a must for medical practices. We guarantee it's the best way to increase patient volume because it plays well with Google and other search engines.
- In this next installment of the Practice Pain Relievers video series, Dr. Neil Baum shares lessons he learned throughout his 40 year career about the patient experience. Learn from an experienced doctor, speaker and author about how to have happier patients.
- With growing consumerism in the healthcare industry, process improvement is imperative to ensure patient satisfaction in a medical practice.
- Medscape reporter Batya Swift Yasgur, MA, LSW talks to physicians and Vanguard's CEO about the new ways to tackle negative doctor reviews online.
- Our research shows 96% of bad reviews of doctors have nothing to do with the care delivered. Our free e-book explains how to improve reviews.
- Ron King discusses healthcare misinformation on Facebook & the FACTS pledge - the Facebook Anti-Misinformation Campaign for Truth in Science.
- Patients do their own research on providers and make their own choices when choosing a doctor. Branding helps influence that choice.
- A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
- Vanguard's Technical Director highlights HIPAA & PHI concerns with Facebook ads' pixel tracking, calling for increased scrutiny after the recent Facebook breach.
- Following the FaceApp security debacle, we discuss the security of phone apps, what you can do to protect yourself and why doctors should be extra cautious.
- The U.S. government reported over 135 million individuals had their health records exposed. Unless you make security a priority, you and your practice will be breached.
- SEM (search engine marketing) is one way doctors can gain top search engine rankings to reach new patients who are already looking online for health topics.
- Medical website optimization will help patients find your practice when searching for health information related to your specialty.
- VP Stephanie Wilson explains how a practice should use medical SEO, quality health information and patient-centric messaging on your website to attract new patients who are already online searching your specialty.
- Is there a risk for your practice if your website is not ADA compliant? We pass along the latest news and break the topic down for you.
- Vanguard's Technical Director highlights HIPAA & PHI concerns with Facebook ads' pixel tracking, calling for increased scrutiny after the recent Facebook breach.
- Medical Advisor Dr. Neil Baum offers a prescription for success with the 5 Ps of marketing for healthcare (plus a bonus Q).
- It takes skill to properly fill the healthcare jobs in a medical practice. Dr. Baum offers his skills on the topic.
- What to know about ChatGPT? Dr. Neil Baum gives practical advice and potential uses for ChatGPT in your practice.
- The fix to the Big Quit in healthcare is not to increase salaries & benefits. Dr. Neil Baum explains it’s using simple ways to motivate.
- Choosing not to conduct a regular patient survey is like choosing not to publish J.K. Rowling’s book series. Dr. Neil Baum explains.
- Patients often test a doctor’s medical code of ethics by making inappropriate requests. Dr. Neil Baum tells how to effectively handle this.
- Patient depersonalization can undo all your good intentions to provide patient centered care. Doctors can and should prevent that.
- Good old fashioned phone etiquette tips that are as relevant today as they have always been.
- Dr. Baum walks you through where to apologize, how to structure your apology and what to say (or not say).
- Have you been reading the many news stories about AI (artificial intelligence), ChatGPT, Google Gemini, etc.? Are you fearful or optimistic about the implications for healthcare? Let Vanguard’s Medical Advisor Dr. Neil Baum assuage your concerns.
- Dr. Baum walks you through where to apologize, how to structure your apology and what to say (or not say).
- Have you been reading the many news stories about AI (artificial intelligence), ChatGPT, Google Gemini, etc.? Are you fearful or optimistic about the implications for healthcare? Let Vanguard’s Medical Advisor Dr. Neil Baum assuage your concerns.
- Dr. Neil Baum tackles how to conduct great periodic performance reviews that leave staff motivated, not demoralized.
Research & Publications
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