Web Marketing & Online Patient Education

Under MedMarketLink, we deliver to each medical practice not just a Web site but a unique combination of:

1. A robust online patient-education center, adding dozens of new pages of pure patient education to a practiceʼs Web site.
2. An interactive communications center, where patients and non-patients alike can communicate with the practice and with each other (the latter is offered at practice discretion).

For our client practices, we update Web sites at minimum several times a week and often several times a day. Updates are made for the following reasons:

• Practice news announcements.
• Adjustments for search-engine optimization (SEO).
• Patient testimonials & success stories.

              

Graphic identity

Graphic and logo design has to do more than just looking pretty. Before a customer knows anything about a business, they may have a perception based on a logo. An organization's professional image depends on design that is polished, distinctive, and memorable.

An effective logo needs to be more than just a name with some art; it has to explain who the organization is and the industry it works in, as well as convey an emotional quality to attract customers. An effective graphic representation of an organization always:

• Has a clean, uncluttered look
• Describes the purpose of the business
• Carries a visual theme across all media and marketing communications
  
• is simple and understandable
• Works for use in multiple media (print, billboard, pamphlets, Internet)
• Gives the right impression from the first glance
  

In the MedMarketLink program, we do things a bit in reverse from many marketing companies: we help establish, define and/or refine a strategic brand first before we work on the visual brand. The visual should communicate the strategic, rather than the other way around.