Patients search for health care information first and health care providers second.
Our goal is to establish and nurture relationships between prospective patients and physicians long before they ever meet face to face. The first challenge in this process is to bridge the knowledge gap between the physician's medical expertise and the patient's basic understanding.After all, what do patients really want most from their doctors? How do they judge a clinician's skills? Not by objective clinical data, but by visceral trust.
The best means of earning trust is through the drip-drip flow of medical knowledge from provider to consumer. This is why the MedMarketLink program includes a electronic newsletter customized for each practice.
The e-newsletter is available on an opt-in basis (a subscriber can start and stop her subscription any time she likes), keeping the practice name in front of current, former and future patients for the long term.
Additionally, this tool also establishes a longer-term bond with former patients in the event that subsequent treatments are of interest. Features:
- Each practice offers a customized, monthly newsletter free to anyone who wants to subscribe.
- Because each newsletter is available on an opt-in basis, the subscriber has to ask for it. This way, we avoid all spamming complaints.
- MedMarketLink e-newsletters out-perform the industry average rather impressively, if we may say so. The percentage of subscribers who open the e-newsletters every month and who also click on inside links to go to the practice Web sites is two to three times the industry standard, according to third-party sources.
