Full Suite of Medical Marketing Services

Why doctors should blog: the business case

Wednesday, 21 April 2010 12:10 Ron Harman King
I’m not a physician, but like doctors, I’m in a professional-services field.

As an independent businessman wholly dependent on selling my firm’s expertise to buyers, it took me nearly two decades to learn the most valuable business lesson yet: it’s not how good you are at your craft; it’s how often you convince others of it.

If I’ve learned anything in 29 years of work experience in the news media, public relations consulting and the business of growing medical practices, it’s that the more you tell, the more you sell.

Is this truer for anyone than doctors? I think not.

The first rule of marketing is to make the choice clear. You want your next prospective patient to think that you stand out from all other physicians.
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Physician blogging: Is this really your job?

Sunday, 11 April 2010 12:08 Ron Harman King
Today we launch this blog for bloggers, the doctorly kind.

In 2010 our marketing and public relations firm begins its twelfth year in the business of helping physicians grow their private practices. In the last two of those 12 years we have extolled the advance of social media – physician blogging in particular – as a win-win.

First, for the patient, we believe the availability of nearly infinite amounts of health care information on the Internet has on balance been as significant a breakthrough in medicine as Louis Pasteur’s work in the 19th century and the discovery of sulfa drugs in the 1930s.

Our conviction is that knowledge is power, and the more knowledgeable and informed the patient, the better her odds of a successful outcome.
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