Full Suite of Medical Marketing Services

A Whole-Brain Medical Marketing Firm

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Web Services		 st-icon-pr
Public Relations
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Social Media		 st-icon-consulting
Partnership

MML Distinctions: three ways we go deeper

The Internet has revolutionized the business of medicine. In the 21st century, medical marketing is an endless conversation among patients and providers -- both online and offline. We connect specialty practices to those conversations in three distinctive ways:

1. Multi-media public relations

Does your web programmer make physicians and practice stars in the online AND offline media? Vanguard's traditional and new-media PR establishes our client practices in their markets as the go-to source for the news media (TV, newspapers, radio) in their specialties, creating $100,000 or more per year in positive news coverage for the practice.

2. Self service versus full service

We're never finished with a practice's website. In fact, we initiate 23 changes, updates and additions per month to the average medical practice website. The MedMarketLink team is a medical web publishing group that creates an extensive online medical library for every practice AND constantly publishes new information on that practice's website.

3. Web generalists versus whole-brain medical specialists

Web marketers and advertisers are everywhere out there. Frankly, most are largely computer people. How many can you call for executive-level expertise in health care? Our group includes not only web and PR veterans but also experienced former health executives and in-house practice development specialists. When a practice needs top-level managerial advice and support, we got it. For no additional cost.  

We believe our depth is unmatched, as we hope you'll see below. Please hover your mouse over any row for a detailed description.


 
  • Complete Site Overhaul




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    Development of a encyclopedic and ever-changing medical website designed to attract new patients – and inform current patients – through
    ongoing patient education. For our client practices, we update websites at minimum several times a week and often several times a day adding
    new practice announcements, patient testimonials, success stories and more.

  • Graphic and Web Design



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    Before a patient knows anything about a medical practice, they may have a perception based on a website and logo. An organization's professional image depends on design that is polished, distinctive, and memorable.

  • Medical Library & Resources



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    It's great to have a flashy website, but qualified patients are looking for detailed, accurate information about the medical conditions your specialty practice treats. We don't just write content. We create detailed and searchable Web MD style medical libraries right on your website.

  • Online Patient Forms


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    The MedMarketLink system of online forms permits new patients to complete their initial paperwork on the Internet in the privacy of their own homes at a time of their choosing. Our form system often differentiates a medical practice from its competitors by offering high-tech patient conveniences.

  • Interactive Features


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    As the web evolves, patients are demanding more from their doctors and the websites which represent them.  Patients want to interact with the practice from the convenience of their home.  Whether it is to comment on a doctor's blog post, share a web page with their friends, complete their paperwork, or pay a bill, patients love the interactivity our sites provide.

  • Content Updates & Editing check-green check-green check-green check-green check-green check-green
    On the Internet, content is king. It is no longer enough to have a website if you want to compete in specialty medicine. In order to dominate search ranking results, websites must be ever-evolving. At MedMarketLink we update our clients' websites every week, often every day ensuring that content is not only fresh but visible to top search engines.

  • Pay Per Click Ads
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    PPC advertising for medical practices can be one of the most cost effective means to reach new patients.  PPC ads can be targeted to bring additional patients to a new satellite office, boost specific procedures, or simply provide a general increase in patients to a practice.

  • Search Engine Optimization (SEO)

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    MedMarketLink integrates SEO with news & PR techniques to capitalize on irresistible marketing opportunities. That's the heart of search-engine optimization (SEO), the combined art and science of keeping a website high in rankings by Google and other search engines. Neglected SEO means most sites lose rankings.

  • Keyword Review


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    As environments change, people constantly modify their behavior.  Years ago, people often looked for general practitioners, now they look for medical specialists.  It is an ever changing game and we take it upon ourselves to monitor and respond to market trends to keep our practices competitive.

  • Security Updates check-green check-green check-green check-green check-green check-green
    At some point in time, every organization on the web has to deal with the costs of security.  Banks, governments, and businesses alike have experienced the high costs of security vulnerabilities.  We take a proactive position by always keeping our practices up to date with the latest security patches and system updates.

  • Website Hosting, Monitoring & Maintenance check-green check-green check-green check-green check-green check-green
    Every website requires a website host.  A website host stores the data and makes it available through the world wide web.  Attempting to manage such a service internally can be quite expensive in terms of hard costs and incidental costs and usually results in unreliable service.  We include this service for all web packages to remove this burden from our practices.

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  • Medical Copywriting

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    Our writers are former journalists and know how to write and research fact-based stories about specialty medicine. Our program has successfully built medical practice success on the foundation of online patient education and storytelling.

  • Interview Techniques & Training



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    You're going to be on the six o'clock news, but what should you say? With more than 15 years media coaching experience, MedMarketLink not only puts you on the news but helps you craft a message specific to your practice. We won't let a reporter's questions take you by surprise and you'll never be in the media jungle alone.

  • Press Release Copywriting & Distribution


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    We don't just write news stories and load them onto your website. If a practice has news then everyone ought to hear it! We send practice news releases to magazines, TV news anchors, radio jocks, and journalists. Then we send the story out over the Web to be picked up by hundreds of news sites, distributors, writers, and bloggers.

  • Branding and Competitive Analysis



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    The MedMarketLink Brand Management program carefully presents your medical practice so patient candidates quickly grasp the high quality care you offer and associate your company with quality. We help plan, develop, and implement marketing efforts to not only keep your practice visible above your competition, but to make sure your message is fresh and relevant.

  • Campaign Management



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    A good public and media relations strategy should never be akin to blindly throwing darts at a board hoping to hit the bulls-eye. MedMarketLink's public relations experts carefully plan every phase of a media campaign. The results? Our clients are regular features on 20/20, Good Morning America, and in The New York Times.

  • Radio Interview Pitching


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    It is not enough to target television, Internet, and print media when millions of prospective patients are listening to the radio every morning during their commute. From news radio to talk radio, MedMarketLink puts our doctors on-air during at the times when people listen most.

  • Television Interview Pitching


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    We connect our doctors with all the major TV news outlets in their city. When the evening news is looking for a physician to comment on a national medical story they call our clients first. Our doctors are regular features on 20/20, Dateline NBC, Good Morning America, and local newscasts.

  • Print Media Pitching


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    We don't just send emails to reporters. Ask any of the former journalists on the MedMarketLink staff and they will tell you why that doesn't work! Instead we research the right media outlets for your practice and contact reporters directly. Why are our doctors routinely in the newspaper? Because we make them the indispensable go-to experts for health journalists.

  • Major Event Response check-orange check-orange check-orange check-orange check-orange check-orange
    What if the FDA announces that a drug your practice uses is unsafe? What if the Octomom has another litter? MedMarketLink professionals keep our practices ready to respond in the event of breaking news. We never let the media take our practices unaware.

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  • Website Social Integration


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    Social media marketing taps into today's most popular trend online by promoting the practice and its results through Twitter, Facebook and YouTube. You already have a great practice, let us tell new prospective patients about it.

  • Online Doctor Reputation Management


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    The MedMarketLink Online Reputation Management program addresses negative criticism and wherever possible negates it. In addition to minimizing potential damage caused by comments on inflammatory websites, we also help grow your reputation by achieving, maintaining, and improving positive online sentiment.

  • Tweet On Twitter check-lgreen check-lgreen check-lgreen check-lgreen check-lgreen check-lgreen
    Part blog, part social network, MedMarketLink's Twitter program finds patients interested in your practice and keeps them up to date by linking them to the latest health-care journalism appearing only on your website.

  • Facebook Posting
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    Facebook allows medical practices to build auxillary websites, doubling or tripling your visibility on the Internet; it's the ultimate traffic generator. You can develop your company's brand, share company news, make special offers, and position your company as an authority.

  • Doctors' Blog

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    The most popular blogs routinely hit a nerve. Whereas physicians like to talk science, patients gravitate towards the emotion and suffering of health problems. Patients like to read about medicine in an everyday conversational way. We teach doctors to say something meaningful helping to ensure that blog readers will someday become patients.

  • Community Building

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    The MedMarketLink Social Media program is more than building an online network. By responding directly to insights from customers about what your practice may be doing right and wrong, we increase the loyalty of your patients.

  • Email Marketing

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    We help plan, develop, and implement marketing efforts to not only keep your practice visible above your competition, but to make sure your message is fresh and relevant. Written by former journalists, MedMarketLink newsletters are throughly researched and keep patients interested in your practice.

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  • Consulting check-black check-black check-black check-black check-black check-black
    When we partner with a practice, we become a resource for physicians and staff to support many aspects of the business.  Since we succeed when our practices succeed, we always make ourselves available to provide guidance and assistance.

  • User Behavior Auditing & Response

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    We continually improve and refine our medical marketing efforts by monitoring user behavior and synthesizing an action plan based on that data.  This is  simply an objective way to respond to the ever changing demands of today's patient.  Rather than working as a reactionary, as most firms do, we strive for a proactive position.

  • Practice Site Visit



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    With medical practices from coast to coast, we know the importance of a physical presence.  We incur the costs of travel to further promote a team environment and to better know the wonderful people behind the practice.

  • Practice Trouble Areas Identification


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    Sometimes problem areas are difficult to find from an internal perspective.  Our position as a third party means that we can often identify customer service issues within a medical practice.  These issues can be vital for overall patient satisfaction and to seal leaky pipes that drain the bank account.

  • Complete Monthly Reporting


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    Our comprehensive monthly reports give practice directors and physicians an eagle eye's view of performance.  While we agree that new patient visits are the most valuable piece of data, it is often useful to know about some of the inner workings of our medical marketing efforts.  

  • Team Building Conference Calls

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    Regular conferences are vital for the success of any physician marketing effort.  By staying up to date with current happenings at the practice, interacting with physicians, executive directors, and other medical staff we ensure that we represent the practice perfectly and successfully.

  • HIPAA & Legal Compliance check-black check-black check-black check-black check-black check-black
    Keeping a practice in compliance with state and national medical laws is not a nicety; it is a necessity.  As a specialty medical practice marketing firm, we take these issues very seriously and employ legal experts in this field to not only consult on legal issues but to also provide regular and ongoing training to our staff.

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